RE/MAX Affiliates Realtors® - Agent Web Sites

Challenge
RE/MAX Affiliates wanted to offer a professional, cost effective web presence to each agent in their organization. The agent websites had to be easily changed and/or updated so that they wouldn't require much effort on the part of the agents or administrative staff. These web sites had to provide enhanced functionality, present a consistent, quality image and be affordable for the agents and the brokers.

Strategy
MFM met with brokers, office personnel and select agents to discuss web site content as well as their experience with current web sites and the present options available. Common components that were most effective and useful to their customers we determined.

Tactics
MFM utilized a three-tier development model with modular components to provide flexibility and improve cost effectiveness of future upgrades to the sites. A secure intranet option, easily reached through the broker's current web site, was developed for administration of the individual sites. Several template designs were created so the agents could select from different styles but still present a consistent image. All agent sites were brought under the same domain as the brokerage. MFM created an innovative pricing structure that would be attractive to both the agents and broker. On behalf of the broker, MFM conducted a brief seminar explaining the benefits of the new system to the agents.

Result
This approach provided each agent with a marketable web address and greatly improved functionality with many updated features like automatically updated listings. The brokerage now had a consistent professional web presence throughout the agent sites that is also is easy to maintain. More than 98% of RE/MAX Affiliates' agents purchased the new web sites from the broker, offsetting development costs.